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I am not saying you should compromise on quality, but we need to create an atmosphere for helping the poor," Modi said.He laid a big pitch for creating an atmosphere for helping the poor."You people give coupons for purchasing of goods, why cant you give khadi coupons? Why cant you give khadi gifts this Diwali? I am not saying people will start wearing khadi after receiving the gifts. The sale of khadi products jumped 35 per cent in 2016- 17... we should do at least one activity that can help in addressing the problem of poverty..In the past, the prime minister urged Indians to embrace the indigenous fabric khadi through various platforms, including his radio programme Mann Ki Baat. "

This gesture on the part of corporates, Modi said, will create an atmosphere that will encourage people to take care of the poor. If you have 50 kinds of fabric, there can be one of khadi also," the prime minister stressed.The prime minister China Mattress Jacquard Factory was addressing CEOs at the Champions of Change - Transforming India through G2B partnership initiative organised by the Niti Aayog. We need to address poverty in a positive manner. You will see change will happen on its own.New Delhi: Prime Minister Narendra Modi on Tuesday exhorted corporates to gift khadi coupons during Diwali as it would greatly help the poor.